I do always think that design is a very interesting topic to look at. Today, I just discover even a simple logo design, the meaning behind would be very impressive.
Each corporation or company has a unique identity. This is known as Brand Identity. The successful of logo design will help a lot for increasing the reputation and popularity of the corporations. Let look at the 2 examples: FedEx and amazon.com.
Each corporation or company has a unique identity. This is known as Brand Identity. The successful of logo design will help a lot for increasing the reputation and popularity of the corporations. Let look at the 2 examples: FedEx and amazon.com.
Do you see any arrows on FedEx's logo? I'm talking about the ‘arrow’ that you can see between the E and the x in this logo. This arrow points to a way that meaning with FedEx, your parcel can be delivered to anywhere you want. It also showing the speed and precision, which are part of the positioning of the company.
amazon.com is an online shopping site. The yellow arrow pointing form “A” to “Z” means that amazon.com is having all types of goods, you can find everyting at amazon.com. What's more? Can't you see a smiling face looking at you? Yes, a smiling face. The yellow arrow also acts as a smile that brought to the customer's face. Amazing, right?
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